Weeks Honey Farm uses the Glow Loyalty app for Shopify to turn sweet one-time purchases into lasting relationships—online and in-store. In this case study, we share how a multigenerational brand modernized retention, connected Shopify POS with online rewards, and kept growth humming with a loyalty program its customers genuinely love.
At-a-glance
- Merchant: Weeks Honey Farm (family-owned since 1960)
- Industry: Honey & specialty foods
- Platform: Shopify + Shopify POS
- Program: Glow Loyalty app for Shopify
- Highlights: Strong retention lift, seamless in-store redemption, standout customer service, positive ROI
About Weeks Honey Farm
Still family-owned and operated since 1960, Weeks Honey Farm has built trust in a slow, steady way: quality products, community roots, and consistent service. While the team launched weekshoneyfarm.com about a decade ago, their online growth hit a new stride over the past five years. Coming out of the challenges of COVID, they committed to expanding and diversifying—particularly online—without losing the heart of a family business.
“Our honey company is still family owned and operated, since 1960… After struggling through Covid, we have a new desire to expand and diversify—mainly online. Glow Loyalty has been a big part of that journey.”
Why Weeks Chose Glow
Weeks sought a loyalty partner that matched their customer-first ethos, worked natively with Shopify, and could scale across channels. The Glow Loyalty app for Shopify checked every box: fast setup, flexible rewards, and support that feels personal.
“The service from Glow is top-shelf, just like our honey. We have yet to lose any money on our Glow subscription. It continues to be a benefit and keeps us aggressive and profitable.”
Glow in Action: Online + In-Store Rewards
With Shopify POS in place, Weeks extended rewards from web to brick-and-mortar—no extra hoops for customers or staff. Shoppers earn and redeem seamlessly whether browsing online or visiting the store.
- Frictionless redemption: “Customers enjoy applying credits and do so often.”
- Unified experience: The same rewards program works across channels, powered by Shopify and Glow.
- Staff-friendly workflows: Clear balances and simple redemption keep the checkout line moving.
“Since we added a Shopify POS we can also offer our visiting customers their rewards in-store as well.”
Results: Retention That Pays for Itself
Weeks reports a meaningful lift in customer retention and repeat purchasing—backed by a program that pays its own way.
“Glow has been an excellent partner over the last five years and has allowed us to grow our customer base and retention… The return is almost double our investment and we love their customer service.”
Customers actually engage when a loyalty program is easy to join, understand, and use. For Weeks, points get redeemed frequently, credits feel valuable, and the program keeps shoppers returning.
Lessons from Weeks for Growing Brands
- Start simple—then iterate. Begin with a clear earn/spend structure and add perks over time.
- Bridge online and in-store. If you use Shopify POS, enable in-store redemption so customers experience one program everywhere.
- Make rewards visible. Remind customers about points and credits on product pages, cart, and during checkout.
- Promote moments to redeem. Seasonal campaigns, new product launches, and gift-giving holidays are perfect times to nudge point usage.
- Measure what matters. Track repeat purchase rate, AOV on redemptions, and time-to-second-order to prove impact.
The Human Side: Service Matters
Technology powers the program, but service sustains it. Weeks repeatedly highlighted Glow’s support as a differentiator—fast answers, thoughtful guidance, and a partner mindset.
“Try them out today… Sign up, you won’t regret it.”
What’s Next for Weeks Honey Farm
With a durable loyalty foundation across channels, Weeks can keep experimenting with bundles, limited releases, and seasonal drops that reward members for sticking around. As their online momentum grows, the loyalty program remains the throughline connecting discovery, purchase, and repeat delight.
Ready to build retention that compounds? Join Weeks Honey Farm and thousands of merchants using the Glow Loyalty app for Shopify to turn first-time buyers into lifelong fans. Start today and make every purchase the beginning of a relationship.
