Introduction

When it comes to fostering a genuine connection with customers, few things are more effective than a well-implemented loyalty program. JR Candle Co. has embodied this approach by using Glow Loyalty's comprehensive loyalty program features to build customer loyalty, engagement, and growth. Founded in response to a personal mission to create allergen-free candles, JR Candle Co. has journeyed through immense challenges, including a devastating house fire, only to emerge stronger and more determined to deliver quality, hand-crafted candles to loyal customers. Today, we’re excited to share how JR Candle Co. has leveraged Glow’s loyalty platform to deepen customer relationships, boost retention, and streamline operations.

From Passion Project to Thriving Business

JR Candle Co. was founded in October 2019 with a clear purpose: to provide safe, toxin-free candles suitable for families with sensitivities. "I started initially because of the toxins and allergens found in candles. The lovely scents from big-box household places aren't made with the best ingredients, and it was irritating to my children, two of whom are chronic asthmatics," the founder shares. After gaining initial traction with family and friends, JR Candle Co. officially launched to the public in November 2020, just in time for a holiday season that saw the brand’s first wave of enthusiastic customers.

Despite a major setback in May 2022—a house fire that forced the founder to start over—JR Candle Co. relaunched on September 18, 2024, with even more passion and resilience. This inspiring comeback story is made all the more powerful by JR Candle Co.'s dedication to quality, community, and loyalty through Glow's loyalty program.

Finding Glow Loyalty and Building a Strong Foundation

JR Candle Co.’s founder first discovered Glow Loyalty when seeking an affordable yet robust solution to manage rewards for their growing customer base. “I just loved not only the price but what it offered. How it tracked the points, the widget on my website. Easy-to-use instructions with relatable verbiage for the customers,” they explain. This ease of use became invaluable for JR Candle Co., where the founder is not only the business owner but also the sole employee responsible for handcrafting every candle, managing marketing, and handling all operations.

"This app is AMAZING! I have seen great response through using the Glow Loyalty app in my store. Customers love it and enjoy tracking their points" - JOI' A. RILEY, Owner

Glow Loyalty provided the tools JR Candle Co. needed to effectively connect with customers without requiring extensive time or resources. Features such as automated monthly balance emails, easy-to-access real-time analytics, and customizable loyalty tiers have helped streamline operations, keeping JR Candle Co. focused on making candles while still delivering a professional loyalty experience.

Driving Engagement with Glow Loyalty’s Rewards and Referral Program

Since relaunching, JR Candle Co. has been actively promoting Glow’s loyalty program, encouraging customers to sign up and enjoy rewards. In addition to point-based rewards, they introduced a referral program—a feature that JR Candle Co. founder found particularly exciting this time around. “I think that’s so awesome for people to be incentivized,” they share. By offering customers a way to earn rewards through referrals, JR Candle Co. taps into the power of word-of-mouth marketing, amplifying their reach and expanding their loyal community.

The addition of loyalty tiers has also added a personalized touch to the customer experience. By offering different levels of rewards based on purchase history, JR Candle Co. can cater to their most engaged customers, creating an atmosphere of exclusivity and appreciation. "My customers love the rewards!" the founder notes, a testament to the program's effectiveness in driving repeat purchases and strengthening customer bonds.

Glow Loyalty: The Perfect Fit for Small Business Needs

Unlike larger companies, where dedicated teams manage loyalty and customer engagement, small businesses like JR Candle Co. often depend on platforms that are intuitive, flexible, and budget-friendly. Glow Loyalty has proven to be exactly that. The founder emphasizes the importance of a loyalty program that allows them to easily make changes and see results in real-time. “I don’t have a lot of time to waste, so your platform is easy to read and understand and pretty straightforward.”

With JR Candle Co.’s simple yet effective loyalty program, customers receive prompt support, personalized rewards, and a smooth experience every time they interact with the brand. And, as the founder scales, they’re excited to move up to Glow’s next tier, unlocking even more features to elevate the customer experience.

A Few Tips for Success

For other small businesses considering a loyalty program, JR Candle Co. offers invaluable advice. “Be sure you can enter your back office with ease. You have real-time results with your changes and are able to make changes as many times as you please!” They also recommend Glow Loyalty for its affordability, ease of navigation, and excellent support—essential for any small business owner managing operations solo.

The control Glow Loyalty offers has been instrumental, as JR Candle Co. can manage everything from point multipliers to merging duplicate accounts, all while ensuring their loyalty program makes business sense. “At the end of the day, this is a business, and the points are great for the customers, but they have to make sense when it comes to my business,” they explain.

Conclusion

JR Candle Co.’s journey is one of resilience, purpose, and loyalty—both to their customers and to their mission. By partnering with Glow Loyalty, they have created a thriving loyalty program that drives sales and fosters a community of dedicated candle lovers. With each customer who joins the loyalty program, JR Candle Co. inches closer to its vision of safe, beautifully scented homes for all. Glow Loyalty is proud to support JR Candle Co. in its journey and looks forward to helping them continue to build loyalty, one candle at a time.