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Glow Loyalty
Loyalty that earns its keep

Today's customers are your next growth channel.

Glow gives people a clear reason to come back, spend again, and bring a friend—while giving your team the control to keep every reward sustainable.

More repeat purchases Higher customer value Lower-cost acquisition
Glow Loyalty 1,250
Your next reward $10 to enjoy

Just 250 points to go

Earn Rewards Refer
+75
Purchase
Unlocked
$10 reward
VIP
2× points

One connected path from first purchase to lasting loyalty.

01 Earn 02 Reward 03 Refer 04 Retain
01 · Points & earning

Give every purchase a reason to become the next one.

Make progress visible from the first interaction. Customers earn for purchases and meaningful moments, so coming back feels valuable instead of habitual by chance.

Business impact Build a repeat-purchase habit and keep your brand top of mind between orders.
  • Reward purchases, signups, birthdays, anniversaries, and custom actions
  • Use bonuses and multipliers to focus attention on the behavior that matters now
  • Set exclusions, schedules, and order rules so growth never outruns your margins
Ways to earn
Available points1,250250 to your next reward
Place an orderTurn every purchase into progress+5 / $1
Celebrate a birthdayA personal reason to reconnect+200
Join the programStart the relationship with momentum+100
Customer momentumBuilding
02 · Flexible rewards

Turn points into value customers can feel.

A balance only matters when the payoff is worth reaching. Create an attainable reward ladder that gives new members a quick win and loyal customers something bigger to work toward.

Business impact Lift redemption and repeat sales without defaulting to blanket discounts.
  • Offer fixed, percentage, shipping, product, and flexible rewards
  • Use minimums, limits, and combinability controls to protect profitability
  • Reserve special rewards for the members most likely to value them
Welcome reward250 points
Free delivery750 points
$20 reward1,500 points
Reward unlockedFree delivery
03 · Referrals

Let happy customers do your best marketing.

Give every member a simple way to share the brand they already love. Reward the moment that proves value—whether that is a signup, first purchase, or qualifying repeat purchase.

Business impact Acquire warmer customers while reducing your dependence on paid channels.
  • Give each customer a personal, easy-to-share referral link
  • Reward the advocate, the new customer, or both
  • See which referrals become customers—not just clicks
How the referral loop works A direct path from recommendation to repeatable growth.
01 · Share Maya sends her referral link to Jordan. glow.link/maya
Jordan clicks the link
02 · Purchase Jordan completes a qualifying purchase. $86 order completed
Glow verifies the referral
03 · RewardGlow rewards both customers.
MMaya earns+250 points
JJordan unlocks$10 reward

Outcome: one recommendation creates a new customer and another reason for both people to return.

5-star review on the Shopify App Store

The app seems ROI positive. Customer service is excellent. Highly recommend this app if you are planning to have a referral programme.

DoggyBathroom Canada · Shopify merchant · April 2021
04 · VIP tiers

Make your best customers feel impossible to lose.

Turn loyalty into status with a visible path to better benefits. Members always know what they have earned, what comes next, and why staying close to your brand is worth it.

Business impact Increase lifetime value by recognizing and retaining the customers who matter most.
  • Create custom tiers, thresholds, colors, and point multipliers
  • Qualify members automatically based on lifetime progress
  • Use tier-only rewards to make higher status meaningfully different
Current statusGlow Gold1.5× points on every purchase
01MemberEvery journey starts here
02Glow GoldBonus points + member rewards
03Inner Circle2× points + exclusive access
520 points to Inner Circle
The core growth loop is already here

Start with points. Build toward a program customers choose.

Launch the obvious wins first, then turn on referrals, VIP tiers, automation, and deeper controls as your strategy matures.

Start free See simple pricing
A branded loyalty experience connected to customer messaging, rewards, and analytics
Make the program perform

Adoption on the outside. Control on the inside.

The experience should feel effortless for customers and stay practical for the team behind it.

  • Feel like your brand across colors, language, placement, emails, and rewards.
  • Stay useful between purchases with relevant messages and connected lifecycle tools.
  • Remain manageable behind the scenes with clear activity, insights, and member controls.
Advanced loyalty controls for analytics, reward economics, data movement, and integrations
Advanced when you need it

More control as your program gets more ambitious.

These tools stay out of the way on day one and become powerful when your strategy, team, or customer base grows.

  • Measure what moves the business with analytics, member search, bulk actions, imports, and exports.
  • Protect the economics with precise qualification rules, refund behavior, expiration, and reward controls.
  • Fit the way you work through integrations, API access, webhooks, and connected loyalty data.
Loyalty without the learning curve

Build a program that feels good to use.

Launch with confidence, learn from real customer behavior, and keep improving from there.