Built for Shopify merchants at every stage

Increase repeat revenue from first purchase to enterprise scale.

Glow gives Shopify merchants one loyalty platform for points, rewards, referrals, integrations, and analytics, so teams can improve repeat purchase rate, AOV, and customer lifetime value without adding operational complexity.

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Free plan available. Upgrade for advanced automation features.

Glow Loyalty dashboard and customer loyalty program preview

Capabilities Shopify merchants expect from top loyalty apps

See how Glow aligns with common loyalty platform capabilities for Shopify merchants.

Start with the highest-impact capabilities below, then explore the full platform coverage.

Capability Glow Other loyalty apps Merchant impact
VIP tiers and multipliers Top conversion lever Included Common Reward top customers and increase loyalty participation
Reward options (fixed, percent, shipping, product, flexible) Top conversion lever Included Common Flexible redemption options that support stronger conversion
Collection bonus rules (bonus/override, include/exclude, scheduled windows) Included Varies by app Run targeted product-collection campaigns with timing control
Checkout, account, product page, and POS loyalty surfaces Top conversion lever Included Common on major apps Unified loyalty experience across key Shopify touchpoints
Integrations (Klaviyo, Mailchimp, Facebook, Instagram, TikTok, X) Top conversion lever Included Common Connect loyalty to acquisition and retention channels
Points for signup and store orders Included Common Core program setup for immediate retention wins
Birthday, anniversary, and referral earning campaigns Included Common Milestone and referral loops that increase repeat purchases
Order rule engine with priority and exclusion logic Included Varies by app Fine-grained controls to protect margin while scaling
Widget branding, placement targeting, and translations Included Common On-brand customer experience for different storefront needs
Email controls (templates, timing, segmentation preferences) Included Common Lifecycle messaging controls for better retention performance
Data controls (expiration, refunds/returns, metafield sync) Included Varies by app Operational controls that matter as order volume grows
Expiration timer reset controls by earning event Included Varies by app Choose which events reset inactivity expiration for cleaner policy control
Custom rewards with submission and review workflows Included Varies by app Run campaign types beyond standard points programs
API and webhooks for custom automation Included Common on advanced plans Extend loyalty logic into your broader tech stack

Comparison reflects commonly listed capabilities across popular Shopify loyalty apps and may vary by plan. See pricing details.

Everything you need to drive measurable retention growth

Built for Shopify teams of all sizes, from first launch to high-volume optimization.

Program setup and earning rules

Increase repeat purchase rate without eroding margin.

Award points for signup, orders, birthdays, anniversaries, and referrals. Add VIP multipliers and earning rules so your program drives repeat orders while protecting profitability as you grow.

  • Signup, order, birthday, anniversary, and referral earning options
  • VIP tiers and multipliers to reward your top spenders
  • Order rule engine with priority, multipliers, fixed points, and exclusions
  • Collection bonus rules with bonus/override modes and start/end schedules

Rewards and redemption flexibility

Improve conversion with rewards shoppers value.

Go beyond a single discount type. Configure percentage, fixed, free-shipping, flexible amount, and product-based rewards with controls that support healthy redemption and stronger average order value.

  • Fixed amount, percent, free shipping, and flexible amount rewards
  • Product and collection targeting with minimum order options
  • Combinability, usage limits, purchase type, and VIP-gated rewards

Shopify-native customer experience

Deliver loyalty everywhere your customers shop.

Run one consistent loyalty experience across widget, checkout extensions, customer account, product pages, and POS so customers can earn and redeem without friction.

  • Legacy and modern widget experiences for earn and redeem journeys
  • Checkout, customer account, product page, and POS loyalty surfaces
  • Member code wallet, points history, and referral sharing flows

Branding and localization

Make loyalty feel native to your brand.

Customize widget colors, icons, layout behavior, and messaging. Translate customer-facing copy and tailor email templates to keep your retention experience on-brand in every market.

  • Widget design controls for colors, icons, logo, and placement
  • Translation controls for customer-facing widget copy
  • Email template management, timing controls, and audience targeting

Automation and integrations

Turn loyalty activity into lifecycle marketing.

Connect loyalty activity to your marketing tools so campaigns stay relevant and timely. Trigger automated workflows with webhooks and extend behavior through API controls.

  • Integrations for Klaviyo, Mailchimp, and social reward campaigns
  • Webhook events and testing tools for custom automations
  • API access for advanced workflows on paid plans

Operations and analytics

Scale your program with operational control.

Track performance, manage members in bulk, and export data when you need it. Built-in analytics and controls help teams optimize retention performance over time.

  • Dashboard metrics for member activity and reward performance
  • Member management with search, filters, bulk actions, and CSV workflows
  • Point expiry controls, event-based expiry resets, and metafield data sync

Advanced program workflows

Support complex campaigns without extra overhead.

Support custom reward applications, moderation flows, and launch/migration controls that help your team run loyalty smoothly as your store grows.

  • Custom rewards with customer submissions and review workflows
  • Setup wizard and guided migration from legacy widget script installs
  • Webhooks, exports, and account-level controls for ongoing operations

Built for merchants of every size

Launch fast now and grow into advanced controls.

Whether you are launching your first loyalty program or managing high-volume customer activity, Glow gives Shopify merchants an approachable setup flow plus controls advanced teams expect.

  • Guided setup wizard and merchant dashboard onboarding tools
  • Flexible free-to-paid path with advanced controls as you grow
  • Shopify-focused architecture for fewer moving parts to manage

Built for Shopify retention teams that need reliable execution

From campaign setup to checkout and customer account experiences, Glow helps merchants launch quickly, optimize confidently, and scale loyalty with a stack teams can actually maintain.

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Built exclusively for Shopify.

Glow was built exclusively for the Shopify platform. Why does that matter? Because it means we are laser-focused on making sure your loyalty program runs great on your Shopify site without distractions and cross-platform compatibility issues.

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