Keeping customers informed of upcoming opportunities to purchase is an essential part of maintaining sustainable business growth. As the old saying goes, "Out of sight, out of mind." Although this can also apply to keeping your previous customers informed of current and upcoming offers, it's not as easy as it sounds. 

If you're running a Shopify store, it's essential to keep your customers informed of any promotional deals you may be offering. In this post, we'll list ten ways to do just that. By using one or more of these methods, you can ensure your customers are always up-to-date on what's going on in your shop. 

Techniques to Keep Your Customers Updated

There are several ways to keep previous customers informed of your Shopify store's current and upcoming promotional offers. However, you don't want to annoy or harass them into buying things they don't want or need, but you do want to remind them that you're still 'alive and well.' Let's take a look at 10 of these techniques now.

1. Remind Cart Abandoners About Their Abandoned Carts

One step that every eCommerce business owner should take is an abandoned cart reminder email campaign set up in their store. This makes previous shoppers who click away from their site without checking out get a notification to let them know that they're missing out on a fantastic sale. This is a great way to get previous customers back into the sales funnel, since they may have been distracted or interrupted by something else when browsing your store.  

2. Notifications Are an Excellent Way to Communicate with Your Consumers

They're not always on their computers, so you might want to use the notification center in Shopify to make sure they are aware of upcoming promotions. Notifications appear right on the screen when they log in next, so they'll be more likely to notice it and remember it when they're making their next purchase.

3. Use a Promotional Calendar

You can create a promotional calendar to show customers on your site when promotions will be going on, so they'll know ahead of time and be able to plan accordingly. It is significantly helpful if you have more expensive products or if your promotion sticks in the customer's mind after a few days.

4. Try Out Announcements

Announcements are messages that look like posts on your site, so they stand out from everything else and get noticed by customers more efficiently. It might be something you want to do for special occasions, too, such as birthdays or anniversaries for your loyal clients. 

This is especially useful if you have a Shopify store that deals in clothing or jewelry, where customers might be looking for specific items as gifts.

5. Don't Forget About Your Newsletter

Your mailing list can include tips on keeping customers informed of ongoing deals and special offers, so those subscribers will always know when to shop.

6. Use a Promotional Box

A promotional box is another way to select when customers might see upcoming deals and special offers on your website, so they won't have to scour the site looking for it themselves. 

This is especially useful if you offer many customizable options or want them to know about a specific deal that is about to expire.

7. Don't Forget to Include Promotional Banners

Sometimes, your customers will have seen a banner for an upcoming promotion but may not remember the details immediately. 

So, keeping them around on your site after they've gone is a good idea. It means customers can still get that special deal when they want it.

8. Send Customer Survey Emails

Don't be afraid to ask your previous customers for feedback about what you're doing right and where you can improve as a business owner. 

You'll probably get some great insight from this, which you can use to do more of what's working and less of what isn't so great. Customers who have been with you from the beginning are likely to have many helpful things to say, so don't ignore them.

9. Update Your Blog or Social Media Profiles Regularly

If you're not blogging about what's going on in your business or sharing updates on social media profiles, then previous customers might find it challenging to stay up to date with what you're doing. 

By letting them know via your blog or social media profiles that you have a brand-new sale on the way, they'll be able to get in touch and shop at your store without even having to visit it directly.

10. Leverage Loyalty Programs

A loyalty program is a method of marketing that offers incentives for repeat business, with the customer trading some value (i.e., points) for discounts and coupons on their future purchases. 

They are designed to build customer loyalty and brand recognition by increasing the average shopping frequency and length of stay at a store or restaurant, increasing sales.

Customer loyalty can be beneficial to both the customer and the retailer. For example, highly loyal customers may purchase additional products or services to gain more points for their loyalty cards.

Bottom Line

Just because you have previous customers doesn't necessarily mean that they're the only ones who will be interested in the promotional offers you have in your store. Please make sure you use other channels to promote these discounts and deals. New customers can take advantage of them as well. 

You never know, previous customers might bring their family and friends along with them if they know your store is offering a special deal at the moment.

If you want to make sure this process is even more straightforward, consider using an app like Glow Loyalty. It is a Loyalty, Reward, and Shopify referral app that can track who your most loyal customers are and automatically send them special deals or coupons when they shop with you. 

You can also set up reminders, so they don't forget about the offers you have waiting for them, which is perfect if your store has a lot of promotions going on at one time. If you keep customers informed, they'll keep coming back to your site instead of heading elsewhere. Download, install and start using the Glow app in your store right away to increase repeat sales and customer retention. Contact us now for more information.